Kites started strongly at the box office hit in India

Bollywood new film Kites started strongly at the box office in India, raising hopes of the industry's first, badly needed blockbuster of the year, but mixed reviews have dented initial enthusiasm.

Distributors Reliance Big Pictures said the movie, Bollywood's biggest ever overseas release, grossed more than 650 million rupees (13.8 million dollars) worldwide in its opening weekend.

"Kites" was the most anticipated Bollywood film this year and had been aggressively marketed, given the lack of other movies to make an impact at the Indian box office other than the recent comedy "Housefull".

Starring heart-throb actor Hrithik Roshan and Mexican actress Barbara Mori, opening-day collections in India on Friday of 104 million rupees were second only to Aamir Khan's hit "3 Idiots" that day, the company said.

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